Bing Ads Agency (Microsoft Ads Agency)
Straightegy Consulting helps you run successful Bing Ads campaigns.
There are different search engines people use all around the world. Do you know that the search engine Bing has been expanding its range of users rapidly lately? Approximately 23% of the world’s search volume is accessed through Bing. The efficiency and the easy-to-use feature of Bing have compelled users to popularize it in the world market again. As such, don’t you think now would be the perfect time for you to invest in marketing your products and services on Bing?
WHAT ARE BING ADS?
In simple terms, Bing Ads are advertisements made on the search engine Bing. Microsoft Bing, or simply Bing, is a web search engine owned by Microsoft. These advertisements are somewhat similar to Google Ads. Bing ads allow businesses to remote their products and services on various search networks and partners of Microsoft Bing. this ensures that more and more people can view those advertisements. This has a direct impact on the overall sales of your business.
The format of advertisements on Bing is almost identical to that of Google ads. Here, the ads of the specific products or services are displayed on the top as well as the bottom of the screen. Bing is exceptional in the sense that, unlike other search engines, Bing allows for the display of ads on the sides of the screen as well.
Microsoft Bing helps you to reach a unique and distant demographic of audiences. The bidding competition between various businesses is also comparatively lesser on this platform. Not to mention, Bing ads generally are more cost-efficient than other search engines. Given all these benefits, isn't Microsoft Bing an obvious choice to promote your business?
3 THINGS YOU NEED TO KNOW ABOUT BING ADS IN 2021
Bing ads, or renamed as Microsoft ads in 2019, allegedly reach 7.3 billion users every month. Yes, you read that right. And among these new users, most of them are based in the U.S. thus, it is no wonder that most businesses are incorporating Bing in their marketing campaigns. There are 3 things that you must know before starting a campaign for promoting your product or service.
1. First of all, Bing ads generally create a greater impact than other platforms. This is because, compared to Google, the competition here is less. This implies that your ads can be viewed by a greater number of audiences at the same time. This is an advantage Microsoft offers to all businesses. Microsoft Bing allows you to expand your customer range and thereby explore new territories through your business.
2. With the recent changes made by Microsoft, there is a new feature that lets the search engine modify and elevate the quality of your ads so that it can be even more fruitful this feature also suggests changes and modifications to you according to the previous customer responses to your ads and the overall trend. In this way, you can always remain updated with all the requirements that will be beneficial for your marketing strategy. However, Microsoft does offer a choice to all the businesses on whether or not they want to use this feature. Thus, you can rest assured that the control remains in your hands.
3. Microsoft advertising has wide-ranging targeting options. It offers a choice to the businesses between these options so that they can specify needs accurately. These options include remarketing, in-market audience, custom audience, product audience, etc. you can also filter your target demographic by opting between options like LinkedIn profile, age, gender, location, and device.
WHAT ARE THE BASICS OF BING ADS?
All you need to operate advertisements on Bing is general knowledge of how search engine optimization work. Although it can be complicated, the terrific profits make it appealing to all. Generally, Bing ads work similarly to Google Ads.
The most important aspect of the entire process is keywords. These are the words or phrases that potential users are likely to type in the search bar while searching for products or services that are similar to yours. You bid on such keywords and use those keywords throughout your advert campaign. Doing so will ensure that your products or services are displayed to the interested users who conduct searches matching the keywords. The bots of the search engine inspect the content and quality of the advertisement to match with the content that the user requires. Accordingly, Bing ranks the adverts of various companies depending on their relevance to the particular search.
HOW CAN AN EXPERT DIGITAL AD AGENCY HELP IMPROVE THE PERFORMANCE OF YOUR BING ADS?
Although it is assumed that entrepreneurs must wear multiple hats to keep the business running, sometimes it is advisable to simply hand over the responsibilities to third parties. This is because; outsourcing responsibilities will not only reduce the burden off your shoulders but also improve the quality of execution of the said responsibilities.
When it comes to marketing, it is always better to trust the experts. An expert Digital Ad Agency knows all the credentials. That is why they can deliver performances with much greater accuracy. In the case of Bing ads, a digital agency will conduct detailed surveys to ensure that you bid on the most profit-yielding keywords. They will modify and revise the content of the adverts so that the quality of your ads is never compromised. In short, seeking help from a Digital Ad Agency will increase the chances of generating more sales.
WHY CHOOSE STRAIGHTEGY CONSULTING AS YOUR BING ADS AGENCY?
Straightegy Consulting is the best Bing Ads Agency in the market. We are a team of expert professionals who can plan and execute a highly productive marketing strategy for your business.
"Our ROAS increased, not our budget. The team has done great work."
Nitin C.
Head of Marketing
"They delivered better results than they projected at the start."
Jenifer K.
CMO
"We don't need in-house resources for marketing anymore."
Ryan H.
Marketing Manager