Facebook Ads & Marketing Agency
Facebook Ad campaigns? Straightegy Consulting makes it easy.
Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of a massive audience. Facebook has over 1.5 billion users. It has global coverage. With Facebook ads, you can easily tailor your targeted audience based on gender, age, location, job, interests, or anything. Along with this, Facebook marketing is not a single isolated system. We can easily combine it with different marketing channels like email marketing, mobile marketing, SEO marketing, and google ads.
Facebook is a social media leader, and it is one of the best platforms to reach the targeted audience. To get the attention of people, one’s ads need to be creative and eye-catching. Facebook has a variety of options and formats of ads to meet the modern requirements such as video ads, image ads, carousel ads, collection ads, slideshow ads, and lead generation ads.
For every ad to be successful, it is necessary to develop a strategy. This strategy will make you familiar with the goals you want to achieve and choose the best techniques to reach them. Along with this, it also helps in defining the target audience, measure the effectiveness of the campaigns and improve.
HERE'S WHAT YOU NEED TO KNOW TO RUN EFFECTIVE FACEBOOK AD CAMPAIGNS
1. SET YOUR GOALS
Before starting any ad campaign, it is essential to set the aim of the campaign. The outcome you prefer to see after it. Also, identifying the ad aim is very important to plan the campaign strategy. Your ad aim can be for brand awareness, lead generation, increase website traffic and increase the sale. For each aim, one must plan a strategy and plan to fulfill the desired goals.
2. DEFINE YOUR TARGET AUDIENCE
It is important to know the audience and define your target audience. figure out the people that will most likely become your customers and drive profit. On Facebook, you have a lot of control over who sees your ads. It offers you three audience selection tools for smart ad targeting such as core audiences, custom audiences, and lookalike audiences.
3. USE AUTOMATIC PLACEMENTS
Choosing automatic placements will make sure your ads are shown across those placements where your ads are most likely to succeed. It is easy to increase visibility and increase conversion with the help of lead generation.
4. IMPACT OF COVID-19
Because of the ongoing pandemic, Facebook usage is way up. More people are spending more time on social media and this is the right time to launch and target the audience. for this, one must research how your target audience is affected and what makes the most sense for your business given the effects of it.
5. VIDEO IS HERE TO STAY
During these tough times, a lot of people are home, on their phones. Along with the incredible rise of YouTube, people are more inclined to video ads and it helps in communicating the brand in a much better & easier way. It also ensures customer engagement and increases visibility.
WHY CHOOSE STRAIGHTEGY CONSULTING AS YOUR FACEBOOK ADS AGENCY?
Our team has all it takes to plan and execute successful Facebook marketing campaigns. Try out our services to see the difference.
"Our ROAS increased, not our budget. The team has done great work."
Nitin C.
Head of Marketing
"They delivered better results than they projected at the start."
Jenifer K.
CMO
"We don't need in-house resources for marketing anymore."
Ryan H.
Marketing Manager