Instagram Ads & Marketing Agency
Straightegy Consulting creates amazing Instagram Marketing Campaigns.
Instagram marketing is the way that brands use Instagram to connect with their target audience and market their offerings. Instagram has global coverage. Everyone and their neighbors are on Instagram and it is considered one of the best platforms to connect with the audience. it has gained popularity because of its different methods for brands showing their cultures, recruit new employees, engage with customers and show off products in a new light.
It has a profile and newsfeed. Users can easily interact with one another by following. It allows users to upload photos and videos. Post the story and write a caption. It also provides in-app filters and editing options that make the app unique.
When looking at ways to use Instagram for marketing, you can have paid advertisements, ask influencers to promote the product. Unpaid tactics like creating organic content, such as posts, stories, and comments also helps in engaging with other users’ content and increases the visibility of the page.
THINGS YOU NEED TO KNOW ABOUT INSTAGRAM MARKETING & ADS IN 2021
1. INSTAGRAM ALGORITHM
Most businesses consider algorithms their enemy but it's their friend. Its ultimate goal is to deliver relevant, entertaining, and engaging content to each user.
It studies the users’ activities and behaviors, then by using this data to make informed guesses on what those users will want to see in the future.
The only way to ace and pass this algorithm test is to create quality content that provides a benefit for the audience. it can only be possible via being thoughtful and strategic and putting in efforts to create quality content.
2. OPTIMIZE YOUR PROFILE
Optimizing your profile is a must. To set a good impression on Instagram first thing is to write an Instagram bio to convey your brand personality, and tell people why they should follow your account on Instagram account.
Also, posting relevant content with the help of Instagram posts, stories, and IGTV. Including website information, category of company, contact info, and call to action buttons which provides Instagrammers to interact with you directly from your profile page increases communication and engagement.
3. WRITE GREAT CAPTIONS
Instagram though being a visual medium, but this doesn’t mean neglecting the captions. Your brand voice is as important as your brand look. Instagram captions can be 2200 characters long, so using them most effectively can help in increasing engagement and know more about the company.
Since people on Instagram usually scan the caption, make sure the first two lines are appealing and grab the attention of the person. The best caption length for organic posts is 138-150 words and for Instagram, ads are 125 words. Keep the captions crisp and to the point.
4. USE HASHTAGS WISELY
Hashtags are the key to increase visibility and discoverability. You can use up to 30 hashtags in an Instagram post but realistically, you should probably use less no. relevant hashtags, and specific to the niche.
5. CREATIVE VISUALLY COMPELLING CONTENT
Instagram is a visual medium, so the posts have to look great. It is not necessary to take professional photography equipment, but the photos and videos do need to be sharp, well-lit, well-composed, and focus at a minimum.
Every photo should be able to communicate your brand thoughts in a crisp, clear, and eye-catching manner. It should be compelling too. Instances of posts are behind the scenes posts or stories, quotes, and texts-based images, instructional posts, videos, and reels.
These tips will help you get to understand the 2021 new things about Instagram.
HERE ARE SOME REASONS, YOU SHOULD OPT FOR AN AGENCY
1. TARGETED
The best thing about digital agencies is that they are well-versed with the targeted audience. Along with this, social media platforms have an algorithm that shows ads according to the preference of the customers and agencies know how to make the algorithm work in the favor of the business. they thoroughly research the market and bring in qualified prospects.
2. ABILITY TO ANALYZE INSIGHTS
Advertising agencies offer detailed reports of the engagement of the customers, most clicks, and the value of those clicks. This helps in analyzing the content and provides improvement wherever necessary. Along with this, it also helps in coming up with ideas of remarketing ads in a more effective way to increase the engagement where it lacked. All of this is handled by the agency and your business just has to approve the ideas.
3. COST-EFFECTIVE
A digital marketing agency is affordable as compared to traditional marketing, which includes banners, hoardings, TV ads, billboards, and much more. For small businesses and startups, digital ads are a perfect choice. It involves less investment and higher returns as greater engagement, increased sales, global reach of the company, and many more.
WHY CHOOSE STRAIGHTEGY CONSULTING AS YOUR INSTAGRAM ADS AGENCY?
Straightegy Consulting are one of the leading agencies for Instagram ads services. It offers unmatched services at an affordable cost. We keep things very transparent so you know, at any point of time, how things are progressing. With a series of in-depth digital marketing strategies, we your business in establishing a powerful presence online.
"Our ROAS increased, not our budget. The team has done great work."
Nitin C.
Head of Marketing
"They delivered better results than they projected at the start."
Jenifer K.
CMO
"We don't need in-house resources for marketing anymore."
Ryan H.
Marketing Manager